The Bubblegum Pop Music.

Bubblegum pop (also known as bubblegum music, or simply bubblegum) is a genre of pop music whose classic period ran from 1967 to 1972.The chief characteristics of the genre are that it is pop music contrived and marketed to appeal to pre-teens, is produced in an assembly-line process, driven by producers and using faceless singers, and has an intangible, upbeat "bubblegum" sound.The songs typically have singalong choruses, seemingly childlike themes and a contrived innocence, occasionally combined with an undercurrent of sexual double entendre. They also have a catchy melody, simple chords, simple harmonies, danceable beats, and repetitive riffs or "hooks". The song lyrics often concern romantic love, but are notable for their frequent reference to sugary food, including sugar, honey, jelly and marmalade.
The genre was predominantly a singles phenomenon rather than album-oriented and because many acts were manufactured in the studio using session musicians, a large number of bubblegum songs were by one-hit wonders.Among the best-known acts of bubblegum's golden era are 1910 Fruitgum Company, The Ohio Express, The Archies, The Lemon Pipers and The Partridge Family.
Cross-marketing with cereal and bubblegum manufacturers also strengthened the link between bubblegum songs and confectionery. Cardboard records by The Archies, Banana Splits, The Jackson 5, The Monkees, Josie and the Pussycats, H.R. Pufnstuf and other acts were included on cereal boxes in the late 1960s and early 1970s, while acts including The Brady Bunch had their own brands of chewing gum as a result of licensing deals with TV networks and record companies.

Producers Jerry Kasenetz and Jeff Katz have claimed credit for coining the term "bubblegum music", saying that when they discussed their target audience, they decided it was "teenagers, the young kids. And at the time we used to be chewing bubblegum and my partner and I used to look at it and laugh and say, 'Ah, this is like bubblegum music'." The term was seized upon by Buddah Records label executive Neil Bogart. Music writer and bubblegum historian Bill Pitzonka confirmed the claim, telling Goldmine magazine: "That's when bubblegum crystallized into an actual camp. Kasenetz and Katz really crystallized it when they came up with the term themselves and that nice little analogy. And Neil Bogart, being the marketing person he was, just crammed it down the throats of people. That's really the point at which bubblegum took off."
The genre began to fade from about 1972 as the focus of its target audience moved to a new group of teen idol stars in the US and the new genre of glam rock in Britain. Bubblegum left a powerful legacy in the later rise of prefabricated boy bands and girl bands such as The Spice Girls and Take That, which were marketed with similar techniques.Several prolific bubblegum creators including Bogart and producer Giorgio Moroder moved on to disco, leading to the rise of acts including Donna Summer and The Village People.

The birth of bubblegum is generally dated from the success in 1968 of The Lemon Pipers's"Green Tambourine", 1910 Fruitgum Company's "Simon Says" and The Ohio Express's "Yummy, Yummy, Yummy", but music critics have identified novelty songs including The Dixie Cups' "Iko Iko" and Patti Page's "(How Much Is) That Doggie in the Window?" as possible precursors.

A breeding ground for the genre has also been found in the field of 1960s garage punk, the songs of which shared an overriding simplicity with bubblegum. Garage and bubblegum groups were also both generally acts. Several garage punk bands, including Shadows of Knight, later recorded bubblegum tracks, while Ohio Express, one of the major 1960s bubblegum bands, began their recording career with punk-rooted tunes.

Between those two camps emerged Florida group The Royal Guardsmen, who scored a US No.2 hit in 1966 with their novelty hit "Snoopy Vs. The Red Baron," and The Fifth Estate, whose 1967 song "Ding-Dong! The Witch Is Dead" reached No. 11 in the US.
Tommy James and the Shondells are seen as a major influence, with such songs as "Hanky Panky", but critics are divided on one possible major bubblegum band prototype: The Monkees. Although the band began as a prefabricated, fictional rock group concocted to sell records and TV advertising time, the band later staged a coup and wrested creative control from their creators.

Stylistic Origins: Power Pop,Pop Music

Cultural Origins: Late 1960s in United States

Typical Instruments: Synthesizer,Bass,Drum,Guitars,Vocals,Sampler,Keyboard